Executive portraits and business portrait moments on location
Business portraits photographed on location in the subject's work place, can tell the viewer a whole story in one image.
Using environmental portraits in a business situation provides a sense of place and gives the subject context, that a standard corporate head shot might not achieve. They usually require a little planning, with a careful use of light and not every location is ideal. Such images are designed to be positive and inspire confidence in the viewer. They can also be achieved quickly and with a minimum of fuss, causing as little inconvenience as possible for busy executives.
This is really important whether the subject is the chief executive of a major multi-national corporation, portrayed in front of some of their busy staff or the hands-on owner of a small haulage company waiting to take charge of his next consignment.
Portrait moments are informal corporate portraits that achieve a similar objective, but portray the subject in action at work. Although these moments are sometimes set up, often the most authentic images are captured during the business day. In this case, the photographer fades into the background and while the subject is aware that they are being photographed, they can usually carry on with their activities - very useful if the executive is having a particularly busy day!
Images like these draw the viewer in, providing authenticity and connection. They create a sense of activity and achievement and are ideal for many forms of corporate communication.
Images like these draw the viewer in, providing authenticity and connection. They create a sense of activity and achievement and are ideal for many forms of corporate communication.
Comments